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隨著因特網(wǎng)和電子郵件在商務(wù)領(lǐng)域中的普及應(yīng)用,電子郵件禮儀已經(jīng)成為商務(wù)禮儀的一部分,并且對(duì)于客戶關(guān)系成敗的影響日益顯著。如何寫好一封商務(wù)電子郵件呢?Brody Communications Ltd.的總裁Marjorie Brody在其撰寫的文章中提出以下建議:
1) 注意措辭:你也許認(rèn)為自己的郵件淺顯易懂,但是有時(shí)侯卻遭到誤解。簡(jiǎn)單明了的郵件可以使你節(jié)省打電話發(fā)傳真澄清郵件意義的時(shí)間。
2) 不要“惹火”收件人:如果使用含有敵意的詞句或者批評(píng)的語氣(電郵禮儀中稱之為“火焰”),你會(huì)“惹火”對(duì)方并且造成糟糕的局面。電子郵件不是大家“筆伐”的工具,如果有問題,與對(duì)方當(dāng)面解決。
3) 提前通知收件人:盡量在發(fā)郵件以前得到對(duì)方的允許或者至少讓他知道有郵件過來;確認(rèn)你的郵件對(duì)他有價(jià)值。沒有人會(huì)喜歡垃圾郵件。收件人對(duì)于滿篇廢話的不速之“件”的態(tài)度通常是作為垃圾郵件處理一刪了之。
4) 不要發(fā)送私人或者機(jī)密郵件:即使你選擇“永久刪除”,許多軟件和網(wǎng)絡(luò)服務(wù)仍然可以訪問硬盤上備份的信息。在你發(fā)送以前,仔細(xì)考慮如果別人(比如老板)看到這封信會(huì)發(fā)生什么情況。你當(dāng)然不想老板看到你的私人郵件或者冒著泄露客戶機(jī)密的風(fēng)險(xiǎn)發(fā)送機(jī)密郵件。
5) 小心使用附件功能:附件越大,下載時(shí)間就越長(zhǎng),占用收件人電腦空間就越多。有些附件可能毫無必要,也許收件人已經(jīng)有了。傳真或者郵寄那些冗長(zhǎng)的附件。
6) 小心使用抄送功能:你也許會(huì)把自己的郵件象備忘錄一樣抄送給其他同事或者客戶。不要濫用抄送功能,否則收件人會(huì)以處理垃圾郵件的方式一刪了之。
7)避免使用字符圖釋(emoticon):你也許是網(wǎng)絡(luò)專家并且對(duì)于各種專業(yè)術(shù)語和字符圖釋了如指掌,可是不要假設(shè)收件人和你一樣專業(yè)。
【相關(guān)閱讀】
撰寫英文電子郵件的禮儀注意事項(xiàng)
最好不要全用大寫來寫email. DON’T USE UPPERCASE. People don’t want to feel like you’re shouting at them, and on the internet, uppercase is the equivalent of yelling. 但全用小寫一般是不正式的,like chatting with your friends. 雖然Email本身就是不正式的,but that doesn’t mean you can ignore appropriate etiquettes.
Use clear subject lines. People are extremely busy. By being able to scan the subject lines, it tells them what is important and needs to be addressed first. 使用明確的主題。人們很忙,通過看主題,告訴他們什么是重要的,需要首先處理。
Keeping your emails short also helps with this. People don’t have time to read something that is pages long. Keep it to just a couple of paragraphs at most. 保持郵件內(nèi)容簡(jiǎn)短也有助于這一點(diǎn)。因?yàn)槿藗儧]有時(shí)間看長(zhǎng)篇大論。要讓內(nèi)容最多保持在幾段之內(nèi)。
We know that everyone is busy and that you don’t have a lot of time, but if your email is full of mistakes, it will make you look unprofessional to someone that you want to do business with. So just take a couple seconds to skim over everything you’ve written to see if that’s what you want to say. Also, when you rush, people have been known to forget the attachment. It may sound silly but there have been a number of times that people have sent me things that said “it’s all explained in the attachment”when there was no attachment.
我們知道每個(gè)人都很忙,沒有時(shí)間,但是如果郵件中都是錯(cuò)誤,這會(huì)讓你在和你做生意的人眼里看來很不專業(yè),所以應(yīng)該花片刻時(shí)間掃一眼寫過的內(nèi)容是否是你要表達(dá)的。而且在匆忙之中,你經(jīng)常出現(xiàn)忘記附件的情況,聽上去愚蠢,但是很多時(shí)候人們的郵件中稱 “附件中有詳細(xì)解釋”,可是沒有附件。
所以,在你送出email之前,check if there are mistakes such as spelling, grammar, punctuation and word choice. If your email is sloppy, you will be perceived as sloppy and disrespectful to the recipients. 一旦email發(fā)出去以后,你就沒法收回了。發(fā)現(xiàn)錯(cuò)誤后,最好的辦法就是糾正錯(cuò)誤,再重新發(fā)一次。你應(yīng)該在subject line里寫: corrected version with attachment included.
總之,Before you hit the send button, check your spelling, grammar, punctuation and word choice.Sloppiness gives people a bad impression and is disrespectful to others. When mistakes are found, correct them and resend the email. Typing in all capital letters seems that you are shouting, but typing in all lower keys are like chatting with your friends.
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