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下面這些詞語,別人可以拿來夸贊你,但你自己千萬要避免使用:
1. "Innovative."Most companies claim to be innovative. Most people claim to be innovative. Most are, however, not. That's okay, because innovation isn't a requirement for success.
“富有創意”。大部分公司都自稱有創意,人也不例外。但其實很多人并沒有創意。而且,有沒有創意并不是很重要,成功又不一定非靠它不可。
2. "World-class."Usain Bolt: world-class sprinter, Olympic medals to prove it. Lionel Messi: world-class soccer player, four Ballon d'Or trophies to prove it. But what is a world-class professional or company? Who defines world-class? In your case, probably just you.
“世界一流”。尤塞恩-博爾特是世界級短跑運動員,奧運金牌可以為證;里奧內爾-梅西是世界級足球運動員,四個金球獎杯可以為證。但是,什么樣的職業或企業才能稱得上“世界級”呢?這個“世界一流”又該如何定義?你若自夸 “世界一流”,那未免太一廂情愿了吧。
3. "Authority."Like Margaret Thatcher said, "Power is like being a lady;if you have to say you are, you aren't."Show your expertise instead.
“權威”。正如瑪格麗特-撒切爾所言:“權力就像淑女,如果你囔囔自己是淑女,那你肯定不是。”不如拿出真本領。
4. "Results oriented."Really? Some people actually focus on doing what they are paid to do? We had no idea.
“注重結果”。真的嗎?真有人一心專注于自己的分內之事?沒人知道答案。
5. "Incredibly..."Check out some random bios and you'll find plenty of further-modified descriptors: "Incredibly passionate,""profoundly insightful,""extremely captivating..."isn't it enough to be insightful or captivating? Do you have to be profoundly insightful? If you must use over-the-top adjectives, spare us the further modification. Trust that we already get it.
“超凡……”。隨機抽幾份簡歷,你會發現滿眼都是什么“超凡激情”、“深刻見解”、“卓然魅力”……有見解或有魅力還不夠么?你非得刻意強調一下?如果你必須用這類華麗辭藻,那先請用對詞語吧,何必嚕蘇重復!
6. "Motivated."Check out Chris Rock's response to people who say they take care of their kids. Then substitute words like "motivated."Never take credit for things you are supposed to do or supposed to be.
”動力十足”。克里斯-洛克認為,需要養家糊口的人經常掛在嘴邊的便是“有動力”。永遠不要把你應該做的事當作“動力”。
7. "Creative."See particular words often enough and they no longer make an impact. "Creative"is one of them. "Creative"is just one example. Others include extensive, effective, proven, influential, team player... some of those terms may truly describe you, but since they are also being used to describe everyone they've lost their impact.
“有創造力”。有亮點的詞看多了也會變得索然無味。“有創造力”便是這種詞。除了“有創造力”,其他像寬容博大、有效率、經驗證、有影響力、有團隊合作精神等表達,也俗不可耐。當然,或許你真具備這些素質,但這些詞真的快老掉牙了。
8. "Dynamic."If you are "vigorously active and forceful,"um, stay away.
“充滿活力”。如果你真的“精力旺盛、干勁十足”,那么還是打住吧。
9. "Passionate."I know many people disagree, but if you say you're incredibly passionate about, oh, incorporating elegant design aesthetics into everyday objects, to me you sound over the top.
“充滿激情”。我相信很多人對此有異議。但如果你說,你非常熱衷將構件設計美學融入日常物件中,那我覺得你未免夸張了些。
10. "Unique."Fingerprints are unique. Snowflakes are unique. You are unique but your business probably isn't. That’s fine, because customers don't care about unique;they care about "better."Show you're better than the competition and in the minds of your customers you will be unique.
“獨一無二”。指紋是獨一無二的,雪花也是。當然,你也獨一無二――但你的職業不是。不過這也無妨大礙,因為客戶看中的是“更好”而不是“獨特”。只有當你比同類競爭者更優秀,你在客戶眼里才“獨一無二”。
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